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Question for research and measurement experts,

Are any of you concerned about the unbalanced 4-point rating scale being
used by the AERA to evaluate the recent annual conference? Here is the
unbalanced scale they are using:

1=dissatisfied
2=somewhat satisfied
3=satisfied
4=very satisfied.

It seems pretty convenient and unfair to have 3 of 4 responses indicating
satisfaction and only one indicating dissatisfaction in my professional
opinion.

I informed the Executive Director of the AERA about this problem two years
ago and she did not make a change to a recommended scale.

I had recommended that they use one of the two following scales:

1=Very dissatisfied
2=Somewhat dissatisfied
3=Somewhat satisfied
4=Very satisfied

or

1=Very dissatisfied
2=Somewhat dissatisfied
3=Neutral
4=Somewhat satisfied
5=Very satisfied

If you agree with me about this scaling problem, do you have any
suggestions about how to get the AERA to change their scale?

Cheers,
Burke Johnson

Educational Research and Methodology Listserv
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