Perhaps pointing out how the unbalanced scale makes people think that the
association lacks competence, an area where educational professionals have
a real problem, will cause them to reconsider. We do live an era that has a
great er concern about image rather than substance after all.
On Wed, Apr 29, 2015 at 5:55 PM, Burke Johnson <[log in to unmask]>
wrote:
> Question for research and measurement experts,
>
> Are any of you concerned about the unbalanced 4-point rating scale being
> used by the AERA to evaluate the recent annual conference? Here is the
> unbalanced scale they are using:
>
> 1=dissatisfied
> 2=somewhat satisfied
> 3=satisfied
> 4=very satisfied.
>
> It seems pretty convenient and unfair to have 3 of 4 responses indicating
> satisfaction and only one indicating dissatisfaction in my professional
> opinion.
>
> I informed the Executive Director of the AERA about this problem two years
> ago and she did not make a change to a recommended scale.
>
> I had recommended that they use one of the two following scales:
>
> 1=Very dissatisfied
> 2=Somewhat dissatisfied
> 3=Somewhat satisfied
> 4=Very satisfied
>
> or
>
> 1=Very dissatisfied
> 2=Somewhat dissatisfied
> 3=Neutral
> 4=Somewhat satisfied
> 5=Very satisfied
>
> If you agree with me about this scaling problem, do you have any
> suggestions about how to get the AERA to change their scale?
>
> Cheers,
> Burke Johnson
> Educational Research and Methodology Listserv
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