On Mar 10, 2016 8:12 AM, "Stacy Rogers" <[log in to unmask]> wrote:

As someone who is not up on all the social media …, I actually am interested to see links like that especially if they relate to a recent discussion.  Could the organizers make some new policy like links are submitted for approval or with some contingency they must be relevant to an issue that was brought to the list in the last week or two.   Or maybe someone who has no perceived financial gain from such a post could collect some and sent that out as an informational note?

 

Just some suggestions for whatever they are worth!

 

From: Northeast Arc Users Group [mailto:[log in to unmask]] On Behalf Of Olkin, Michael
Sent: Wednesday, March 9, 2016 8:03 PM
To: [log in to unmask]
Subject: Re: Just another Gorilla Marketing GIS blog post

 

Dear Matt,

 

I understand what you are trying to do as a small business owner and I respect it on various levels. Blogging is a very effective way to build a brand and to generate interest. It is incredibly difficult to consistently post interesting, informative content on a blog. You deserve commendation for posting consistently and finding ways to reel in blog subscribers.

 

However, I do think that you are missing the mark by posting to a listserv that does not openly welcome commercial solicitation. Your posts are well designed for social media, but a listserv is much different than social media. On social media, we choose who we wish to follow. For example, I follow you on Twitter because you offer something that I wish to see there. On a listserv, we're not following a specific person, but rather we are following the group and we are trusting our fellow subscribers to continue the discussions in the intended spirit of the group. When that trust is broken often enough, subscribers leave the listserv, and we all lose out. People subscribe to NEARC-L for several reasons, all of which relate to what the list has had to offer up until the present, whether it's job postings, technical assistance discussions, geospatial event announcements, or general geospatial banter.  

 

Fortunately, NEARC is much more than just a listserv. The group hosts two fantastic conferences every year, and we collaborate with other groups that produce great events as well. There is a significant commercial presence at these conferences and events, which enhances and supports them in many ways. NEARC would not be what it is without all of the great commercial and non-commercial sponsors that collaborate with us. I invite you to step into that realm; join us in May in Amherst, MA at the Spring NEARC Conference as an exhibitor, presenter, or both. Interact with us in person and you will stand a much better chance of finding a warm welcoming reception among us. Most of us are northeasterners, with the (perhaps undeserved) reputation of being as cold as an early morning in January, but we really are quite nice once you get to know us.

 

Warmly,

 

Michael Olkin, GISP
GIS Administrator, Town of Amherst
4 Boltwood Avenue, Amherst, MA 01002 

413-259-3247 
www.amherstma.gov/maps | @amherstgis

 

Preview the new Amherst Maps at www.amherstma.gov/newmap 

 

---

From: Northeast Arc Users Group <[log in to unmask]> on behalf of Donald Meltz <[log in to unmask]>
Sent: Wednesday, March 9, 2016 4:00 PM
To: [log in to unmask]
Subject: Re: Just another Gorilla Marketing GIS blog post

 

Twitter.

 

From: Northeast Arc Users Group [mailto:[log in to unmask]] On Behalf Of Matt Sheehan
Sent: Wednesday, March 09, 2016 2:40 PM
To: [log in to unmask]
Subject: Re: Just another Gorilla Marketing GIS blog post

 

Apart from being hosted on our company web site, I'm struggling to see how this is a commercial blog post. As a 20 year veteran of GIS, given today's changes if there has ever been a time we all need to share: this is it. Its certainly not my intention to upset anybody. And I apologies if that has been the case here. I would ask though, if a mailing list like NEARC is not a good place for these types of conversations where is?  

 

-Matt

 

On 9 March 2016 at 12:16, Brian Cooperman <[log in to unmask]> wrote:

Completely agree with Roy. What these e-mails on the NEARC list amounts to advertising. 600 words on a company blog is not pithy commentary on our industry; its a thinly veiled attempt to drive traffic to your commercial enterprise. 

 

@Matt, if you can't tell, Brett's most recent e-mail (on the 4th) reiterating the rules of this list - as a forum for non-commercial purposes - were directed primarily at you; there have been no other offenders of this policy in recent memory as other e-mails have been job postings, actual user questions, and e-mail based industry discussion. Please stop spamming this list. 

 

If you are so concerned about maintaining a connection to your readers and truly believe your blog is valuable divorced from your company, host it elsewhere and set up an RSS feed. 

 

On Wed, Mar 9, 2016 at 1:57 PM, Roy Apostle <[log in to unmask]> wrote:

Gosh, these are so annoying. If you are going to spam the NEARC page, please at least get the technique name right. 

 

It's guerrilla marketing.

 

Roy

 

On Wed, Mar 9, 2016 at 1:50 PM, Justin Jobin <[log in to unmask]> wrote:

I agree, I enjoy reading them...usually very applicable topics.

Sent from Outlook Mobile

 

On Wed, Mar 9, 2016 at 10:49 AM -0800, "Matt Sheehan" <[log in to unmask]> wrote:

I sometimes share our blog posts with GIS mailing lists. Google analytics reports crazy spikes on days I share (I’ll admit to revisiting often over the day to see the number of hits). Why share with these groups: to sell? Nope. To start conversations! .....

 

Read on (I dare you):

 

http://www.webmapsolutions.com/gorilla-marketing-gis-blog-post

 

Matt Sheehan | WebMapSolutions

Mobile: 801-733-0723 | Email: [log in to unmask]

 

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Phone: 908-770-4625

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Matt Sheehan | WebMapSolutions

Mobile: 801-733-0723 | Email: [log in to unmask]

 

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